Privacy Policy | Better Tech Institut

Better Tech Institute (“BTI,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information you provide through our website and other online interactions with us.

Information We Collect

We may collect personal information that you voluntarily provide to us when you fill out a contact form, request information, schedule a tour, call us, email us, or otherwise communicate with us. This information may include your name, phone number, email address, and any other information you choose to provide.

We may also collect certain information automatically when you use our website, such as your IP address, browser type, device information, pages visited, and general website usage data through cookies, pixels, analytics tools, and similar technologies. Meta explains that the Meta Pixel can be used to track website activity and conversions, and standard implementations can involve events and page-related metadata.

How We Use Information

We may use the information we collect to:

respond to your questions or requests;
provide information about BTI, our programs, admissions, scheduling, tuition, and enrollment opportunities;
contact you by phone, email, or text regarding your inquiry;
schedule tours or follow up on submitted forms;
improve our website, marketing, and communications;
measure the effectiveness of our advertising;
build audiences for advertising and remarketing;
maintain records of inquiries and communications; and
comply with applicable legal obligations.

Contact Form Information

When you submit your information through our website, we may use that information to contact you about our school, programs, admissions process, scheduling, and related opportunities.

Cookies, Meta Pixel, and Website Analytics

Our website may use cookies, pixels, analytics services, and similar technologies, including the Meta Pixel, to help us understand website traffic, measure ad performance, improve user experience, and support advertising and remarketing. These tools may collect information about your interactions with our website and may share that information with third-party platforms such as Meta for advertising, analytics, and audience-building purposes. Meta states that Pixel data can be used to measure conversions and define audiences for ad targeting.

You can control some cookie-related settings through your browser. The FTC notes that some ad blockers and browser controls can limit certain tracking technologies, though they may not block all tracking.

How We Share Information

We do not sell your personal information for money.

We may share your information with service providers or vendors that help us operate our website, manage inquiries, communicate with prospective students, host website content, perform analytics, or support advertising and admissions-related functions.

We may also share certain website usage information with advertising platforms, including Meta, through tools such as the Meta Pixel in order to measure advertising performance, improve campaigns, and reach people who may be interested in our programs. Meta says Pixel implementations are used for measuring, optimizing, and retargeting ad campaigns.

We may also disclose information when required by law, to protect our rights or safety, or in connection with a business transaction such as a merger, sale, or transfer of assets.

Your Choices

You may choose not to provide personal information through our website. If you would like to update your information, request that we stop contacting you, or ask questions about our privacy practices, you may contact us using the information below.

Text Messages and Calls

If you provide your phone number, BTI may contact you by phone or text regarding your inquiry, our programs, admissions, scheduling, or enrollment opportunities.

Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. If we learn that we have collected such information, we will take appropriate steps to delete it.

Data Security

We use reasonable safeguards designed to protect the personal information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page.

Better Tech Institute
3415 W Northern Ave
Phoenix, AZ 85051
(602) 560-6265
Hvac1.bti@gmail.com

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